Nik's Site

Most digital marketers know that you can set up custom alerts in Google Analytics. But barely 10% do. Why?

Custom alerts are difficult to use and have poor functionality. Most marketers don’t use them because they don’t do anything to make their lives easier.

Here are 6 reasons why: https://yetpulse.com/articles/6-things-you-need-to-know-about-custom-alerts-in-google-analytics/